ODBS: creating a logo

The Promotion & Outreach group brainstormed and came up with a streamlined logo that emphasizes the functionality of the product currently known as ODBS. There are four components of simple graphic logo arranged horizontally:

1-a computer (text underneath says click it)

2-a printer (text underneath says print it)

3-a binder (text underneath says bind it)

4-a book (not sure what it will say)

Marta from Systems sat in on our session and volunteered to work on a mock-up of the logo. Take a look at a premature version of it and tell us what you think (enclosed in the attachment).

I think "it" is unnecessary and that we should keep the words all nouns or all verbs for simplicity. This is the logo, so any unnecessary words should be nixed.

"Click, print, read" is perhaps the easiest. It also follows a trend in advertising that uses 3 verbs as a tagline.

Also, when Michelle is back, I am sure she would like to have her graphical input in creating the logo as her background is visual communication/design.

Thanks for posting, this is a great start!

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	Re: creating a logo by Celene Faludi - Saturday, 21 February 2009, 07:18 PM
	Hey! I just have to say, I really dig this logo. Although Erica S. mentioned that the 'it' should be omitted, I love it. To get what I mean, try to listen to Daft Punk's 'Technologic.' I am right now.... while dancing in my chair... What about maybe adding arrows between the three? Like you start with clicking> add some printing>book... nice work! Show parent \| Reply

	Re: creating a logo by Mark Gelsomino - Sunday, 22 February 2009, 01:01 AM
	The freaky Chucky doll from that video gives me nightmares. But I see what you mean. In case you haven't all been inundated with this vid already you should check out Daft Hands: http://www.youtube.com/watch?v=K2cYWfq--Nw Show parent \| Reply

	Re: creating a logo by Fiona Martel - Sunday, 22 February 2009, 02:21 PM
	This is really great guys. I like the name POD as it is and I love Daft Punk's Harder, Better, Faster, Stronger. My favourite YouTube video of it is this http://www.youtube.com/watch?v=Sr2JneittqQ The robot voice makes me think of a very different pod from 2001, but it is probably too threatening for our project. I really like the compurter icon logo by Nira and Marta. Show parent \| Reply

I think something beyond 3 words could be more of a "tagline". I think what you are describing, a greater detailed look at the process would be great for the cover of the pamphelet.

Logos are primarily visual for instant and easy recognition. They would be used for like, a letterhead, or on a business card. This could be the letters POD with just the words Click Print Read. Like TakingITGlobal's Inspire Inform Involve:
http://www.tigweb.org/

This could then be expanded graphically to include the icons above.
Example of Fisher Price's Play Laugh Grow:
http://video.aol.com/video-detail/fisher-price-play-laugh-grow/909253099/?icid=VIDURVENT11

A further expansion could include the more complex combo of image and text which includes what you're suggesting w/arrows and such, verbs expanded into instructions etc.

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	Re: creating a logo by Cathy Johnson - Sunday, 22 February 2009, 01:17 PM
	Hi Erica, I agree with the three words concept (the Play, Laugh Grow commercial is now running in my head!). Click, Print, Read! is simple and easy to remember. Providing further expansion of the meaning of each could occur as part of the pamphlet. Thanks Cath Show parent \| Reply

	Re: creating a logo by Nira Persaud - Wednesday, 25 February 2009, 11:07 PM
	I may have mislead you guys....this very crude version of the logo is my attempt to create a visual representation to start the discussion going. Marta has I believe, an OCAD background, and would produce something way better. Sorry for the confusion. Show parent \| Reply

	Re: creating a logo by Marta Chudolinska - Thursday, 26 February 2009, 05:59 PM
	hey guys, here is what i've been working on! Show parent \| Reply

	Re: creating a logo by Mark Gelsomino - Thursday, 26 February 2009, 07:12 PM
	I like your conceptualization of this process. This boils things down to four easy to understand steps. It's good that you show people getting a real live book at the end. You spent so much time making your book squasher, you should really post a pic. Show parent \| Reply

	Re: creating a logo by Celene Faludi - Saturday, 28 February 2009, 04:57 PM
	Hey Marta, I love this banner, or logo. I think the hands welcome the viewer to envision using the services themselves... even the hands coming from outside of the circle emphasizes this almost DIY ethic. Show parent \| Reply

Hey Marta, Great work!! Everyone seems to really like this idea for our logo and I agree. I raised my concerns in class regarding the size-ability of this logo, and I still believe those are pertinent. Further to that I also think we should consider the word 'bind' as in many contexts it carries with it negative connotations, and a possibility of confusion as it is not a regularly used term outside of the information profession.

bind (bīnd)

transitive verb bound, bind′·ing

to tie together; make fast or tight, as with a rope or band
to hold or restrain as if tied or tied down bound by convention
to gird or encircle with a belt, girdle, etc.; wrap or fasten around
to bandage: often with up
to make stick together; make cohere
to tighten the bowels of; constipate
to strengthen, secure, or ornament the edges of by a band, as of tape
to fasten together the printed pages of (a book) and enclose them within a protective cover
to secure or make firm (a bargain, contract, etc.)
to obligate by duty, love, etc.
to compel, as by oath, legal restraint, or contract
to make an apprentice of; indenture: often with out or over
to unite or hold, as by a feeling of loyalty or love

So thats just something to consider.....

Lastly, are you still thinking of making this your banner for the web and then making a 'logo'? Or is this design going to be used for both?

Michelle

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Thanks for the feedback everyone! I had lots of fun making this.

Celene, I agree with your comment about the hands. The more I look at the first circle, the more I like the hands sticking out. I am working on changing the logo to have that part be the same throughout.

Michelle, I get your point on the term bind. To me it seems so common, but hey, I'm a book-binder. I'm willing to take suggestions on terms that you think may work better. I can't seem to come up with anything myself ("fasten"?... "publish" seems to vague... glue?).

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	Re: creating a logo by Margaret Lam - Tuesday, 3 March 2009, 09:53 PM
	What about just "Make!"? Show parent \| Reply

	Re: creating a logo by Michelle Gabourie - Tuesday, 3 March 2009, 10:35 PM
	Make is my favorite so far. Create also might work, construct, generate.....but they all seem too long.... Show parent \| Reply

	Re: creating a logo by Cathy Johnson - Thursday, 5 March 2009, 01:38 AM
	Hi all, I agree, I like 'Make'! Good work! Cath Show parent \| Reply

	Re: creating a logo by Marta Chudolinska - Sunday, 8 March 2009, 11:52 PM
	Latest version of banner: Show parent \| Reply

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