Northern CommunitiesTransitioning to Resilience

FYI ... "an evaluation dimension ... at the heart of private sector behaviour" ... thought this was an interesting approach to recognizing and honouring what is happening in the communities ... Brian

From: The Canadian Journal of Program Evaluation Vol. 23 No. 2 Pages 117–138, ISSN 0834-1516 Copyright © 2010 Canadian Evaluation Society

MOMENTS OF TRUTH: AN UNEXPLORED DIMENSION TO COMMUNICATE EFFECTIVENESS

Ricardo Ramírez
Independent researcher & consultant and
Adjunct Professor, University of Guelph
Guelph, Ontario

Abstract: The settings for this article are rural and remote communities in the province of Ontario, Canada, where the advent of high-speed Internet has brought about new opportunities for the provision of public health and information services. This article proposes that public funding agencies and service providers will gain planning and evaluation insight from the notion of “moments of truth” as an additional dimension to capture and communicate program effectiveness. This is an evaluation dimension that is seldom appreciated as valid in the public sector, and yet it is at the heart of private sector behaviour.