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The design process is essentially a process of subtraction, organisation and emphasis. Leon Paternoster

For after all, a poster does more than simply supply information on the goods it advertises; it also reveals a society’s state of mind.” No posters, no culture? Armin Hoffman

Computers are to design as microwaves are to cooking. - Milton Glaser


To design is to communicate clearly by whatever means you can control or master. - Milton Glaser